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Linguistic Analysis of a Pre-Election Campaign
Škeřík, Martin ; Holanová, Radka (advisor) ; Šmejkalová, Martina (referee)
This bachelor thesis is focused on a linguistic analysis of the pre-election campaign during the 2021 parliamentary elections in Czechia. The aim of this thesis is to demonstrate which persuasive techniques were employed in specific pre-election campaigns. The analysis itself is based on the principles used by both commercial and political advertising with the main focus being on persuasive means and negative political advertisement. Such means are used by the elections participants in order to attract the attention of a potential voter and to secure their vote and long-time support. The analysed material was obtained in both printed and electronic form. It is divided by genre into further categories, those being election programmes, pre-election newspapers, letters to the voters, billboards and posters and finally internet platforms and social media. Based on the analysis, we found that among the most used persuasive means were imperatives, exclamatory and appealing sentences. The election participants also frequently employed questions which are used to simulate direct contact with the recipient. Metaphors, similes, epithets, hyperboles and phrasemes were also often used. A frequent persuasive technique was also the repeating of slogans and phrases, most political parties have also employed some...
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Language analysis of the selected texts of the Pinvicka collection
Klubalová, Jana ; Šmejkalová, Martina (advisor) ; Palkosková, Olga (referee)
This thesis deals with the language analysis of the Tandarias poem published as a part of Pinvicka collection which was written in the 2nd half of 15th century by Jan Pinvicka z Domazlic. The attention is paid to the description of ortography and all language dimensions. The main aim of this thesis is to describe the language statement of the relic and evaluate the influence of the previous versions of theTandarias poem on the examined version published in Pinvicka collection. We found out that it is not possible to give an evidence that the examined poem is significantly influenced by the language usus of the 14th century when this subject was translated to Czech. But we claim that some of the language phenomena refering to older language usus can be explained with the personal language manner of author. Nevertheless the influence of the original German writing is obvious in the lexical dimension. The addressing of the writing to the bourgeoisie and other lower social classes is supported with the tendency of the language of the text to approach to the spoken form of language.
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Linguistic analysis of historical text by Augustin Mitis Kázání o povětří
Voráčková, Hana ; Šmejkalová, Martina (advisor) ; Palkosková, Olga (referee)
The topic of thesis Linguistic Analysis of Historical Text by Augustin Mitis Kázání o povětří is the linguistic analysis of historical text Kázanj O Powětřj, which comes from the year 1620 and his author was Augustin Mitis. Text is divided into two parts - theoretical and practical. In the theoretical part the orthography and language of humanistic era is described. Practical section is bringing results of analysis of linguistic layers: orthography, phonetics, morphology, word formation and syntax. During the creation of the thesis is used the qualitative textual analysis, which is supplemented by the quantitative statistical analysis. The supplement of this thesis contains additional research, which contains analysis of two pages of print Wýklad Modlitby Boží, which comes from the same printing house as analyzed text. In the chapter about orthography the way of print is described. In this print was used the Brethren՚s orthography. Analysis of phonetic changes shows that they are not common. The chapter about morphology is focusing on representation of word classes and grammatical categories of nouns and verbs. In the chapter about word formation the methods of word formation are described. The syntactic analysis is focused on the complex and compound sentences and the grammatical constituents. Analysis of...
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The linguistic analysis of medical slang
NĚMCOVÁ, Petra
The Bachelor thesis analyses the modern-day medical slang and its linguistic features. The theoretical part of the thesis is based on the outcomes of previous scientific research currently available; the practical part deals with various methods of enriching medial vocabulary. The aim of the thesis is to introduce the basic features of medical slang, to describe its etymology and to linguistically analyse the collected material. Included in this thesis is a dictionary of the compiled lexical items as well as an explanation of their meanings.
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Linguistic aspect of the selected old Czech literary text
Mohlesová, Lucie ; Šmejkalová, Martina (advisor) ; Palkosková, Olga (referee)
The topic of this thesis is the linguistic analysis of the Apollonius of Tyre novel contained in the Pinvicka collection, which comes from the second half of the 15th century. During the creation of the thesis is used especially the qualitative textual analysis, which is in the major part of the thesis supplemented by the quantitative statistical analysis. Opening parts of the thesis represent general information about the Pinvicka collection, in which is contained the analysed literary landmark, and about the literary landmark itself. Follows the detailed analysis of the orthography and of all linguistic layers, i.e. phonology, morphology, syntax and word formation. Every linguistic layer and the orthography are elaborated in a separate chapter. At the end of each chapter is the summary of the achieved results, which includes also charts and tables. In the chapter, which is devoted to the orthography, is primarily payd attention to the speech sounds, for which is typical disunited way of transcript. In the phonological part are treated phonic changes, which are realized in the text. The morphological part of the thesis is concerned with representation of word classes and particulary with grammatical cathegories of nouns and verbs. In the chapter, which treats syntactic plane, are analysed compound...
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The current media coverage of the prague public transport company
Řehková, Aneta ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
The diploma thesis "Media Coverage of Prague Public Transport Company" intends to describe the media image of the company in selected Czech dailies Metro, MF Dnes, Právo and Pražský deník during the years 2011 and 2012. A total of 680 articles were analyzed both quantitatively and qualitatively systematically describing their content during the period mentioned. The theoretical part introduces the reader to a broader context and serves as a platform anchoring the practical part. At first this part introduces the chosen methodology and then the results and interpretation. The quantitative content analysis explores how often and how much the topic appears in print media, its timing during the given period, and deals with researching of mainly published topics mentioned in press and their relationships in connection to Prague Public Transport Company. The thesis also focuses on the types of articles (hard news and soft news) and also examines which actors appeared in the selected newspapers. The next part deals with the linguistic interpretation of individual statements about Prague Public Transport Company, therefore, in what areas is the subject of analysis evaluated positively or negatively, on the basis of the attributes of language resources and comparison. The obtained data evaluation leads me...
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Language analysis of the selected texts of the Pinvicka collection
Klubalová, Jana ; Šmejkalová, Martina (advisor) ; Palkosková, Olga (referee)
This thesis deals with the language analysis of the Tandarias poem published as a part of Pinvicka collection which was written in the 2nd half of 15th century by Jan Pinvicka z Domazlic. The attention is paid to the description of ortography and all language dimensions. The main aim of this thesis is to describe the language statement of the relic and evaluate the influence of the previous versions of theTandarias poem on the examined version published in Pinvicka collection. We found out that it is not possible to give an evidence that the examined poem is significantly influenced by the language usus of the 14th century when this subject was translated to Czech. But we claim that some of the language phenomena refering to older language usus can be explained with the personal language manner of author. Nevertheless the influence of the original German writing is obvious in the lexical dimension. The addressing of the writing to the bourgeoisie and other lower social classes is supported with the tendency of the language of the text to approach to the spoken form of language.
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Language of contemporary czech fantastic literature
Fuchsová, Eliška ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
in English This thesis is a language analysis of the following books: Sladká jak krev and Psí zima written by Petra Neomillnerová and Zlatý kříž and Beton, kosti a sny from Pavel Renčín. Biggest emphasis is placed on the use of the wordage. It throughly describes use of slang, prefessionalism and professional terminology from different enviroments. Further it deals with comparisons, expresions, less traditional word-stock procedures, stylistical peculiarities and other problematics. Examined language phenomenon is always clarified in each chapter. It's occurence and significance is documented with numerous quotations from the above mentioned books. Author's intentions is to demonstrate the richness of language in czech fantasy literature.
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